Wow, it’s been a while since yours truly has written anything for Burning Embers.
To be honest I needed a break and I thank JQM for handling things while I was on hiatus.
So, what’s brought me back to the typewriter? What’s got me all fired up?
I’ll tell ya 😉
Apple has launched Apple Books for Authors! Woohoo!
It has a lot of cool things that make me want to do a series exclusive to Apple Books only and stop putting all my eggs into the KDP basket.
Why is Apple Books good? Well, as you know KDP (Kindle Direct Publishing) has been dominating the indie publishing sphere since 2015 and frankly it’s gotten a bit too tight in restrictions for many authors.
The glory golden days of KDP are gone and over with and thus you either play by the might Zon’s rules or you get booted. Once you get booted you didn’t have many options…
Well, there is Draft2Digital but still KDP was the go to spot for your average reader in the mindset to buy and not peruse.
With Apple Books on the scene making it super easy for authors to publish on their platform I bet there’s going to be a huge change in the market. Will it be for good? Only time will tell.
The game changer
So, what’s got me absolutely crazy about Apple Books and why should you even bat an eye at it?
Take a gander at these wonderful options my fellow author friend:
Kindle Direct Publishing
70% royalties on every book, regardless of price
No file delivery fees
No limitations on offering free books to customers
I thought so too and is super inticing for me to ditch KDP all together. However, keep in mind that Apple Books does not have a program like Kindle Unlimited.
Nor do I know if you can do print books through them or get free ISBNs (yes in some countries like the USA you have to pay for your ISBN numbers) through Apple Books.
Overall, I would have to say that this is a huge step up for Apple and I hoping this gives KDP a run for their money. A little competition helps keep things fair and we indie authors have been needing this for a while now.
What are you thoughts on Apple Books? Are you excited to give it a shot? Let me know.
Are you worried that showing your ad to your customer several times might anger them?
Yep. Same here. Though, did you know that it’s a technique used since 1885?
No? Well, believe it.
Why? Because my friend advertisers STILL use this technique to this very day.
Check out Thomas Smith’s guide called Successful Advertising in 1885
The first time people look at any given ad, they don’t even see it. The second time, they don’t notice it. The third time, they are aware that it is there. The fourth time, they have a fleeting sense that they’ve seen it somewhere before. The fifth time, they actually read the ad. The sixth time they thumb their nose at it. The seventh time, they start to get a little irritated with it. The eighth time, they start to think, “Here’s that confounded ad again.” The ninth time, they start to wonder if they’re missing out on something. The tenth time, they ask their friends and neighbors if they’ve tried it. The eleventh time, they wonder how the company is paying for all these ads. The twelfth time, they start to think that it must be a good product. The thirteenth time, they start to feel the product has value. The fourteenth time, they start to remember wanting a product exactly like this for a long time. The fifteenth time, they start to yearn for it because they can’t afford to buy it. The sixteenth time, they accept the fact that they will buy it sometime in the future. The seventeenth time, they make a note to buy the product. The eighteenth time, they curse their poverty for not allowing them to buy this terrific product. The nineteenth time, they count their money very carefully. The twentieth time prospects see the ad, they buy what is offering.
Beta Readers – Some will do this for free but don’t abuse their good will and they won’t catch everything
Professional Editor – Depending on the type of edit from concept all the way to proofreading the cost will vary. The more intense the edit then the higher the cost. Timeline also affects the cost too. Don’t expect this to be cheap.
Book Covers – $100+ (you can get a cheap one… if you’re lucky)
Formatting – $50 a book and for each variations (paperback + ebook = $100 … does not include updates later on)
Proof copies of your paperback – As low as $5 and I’ve heard some pay as much $100
What’s the total?
If you’re lucky then you might be able to squeak on by with paying only $180 if you chose to go with a free writing app, AutoCrit for grammar checking, one ebook cover, formatting for one ebook and skipping the paperback edition.
However, you’re out of $180 bucks unless you sell your book to a lot of people.
How do you do that? Advertisement, my friend.
Yup, you need to advertise your book otherwise it will never see the light of day.
So you put aside a $20 / month budget (b/c that’s all you can afford) to advertise your book.
Even if you do everything right eventually you’ll run into issues.
Like your book being pirated and either being given away or sold for a super low cost.
Should you throw your hands up in the air and give up?