Deprecated: Creation of dynamic property wpdb::$categories is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/wp-db.php on line 760

Deprecated: Creation of dynamic property wpdb::$post2cat is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/wp-db.php on line 760

Deprecated: Creation of dynamic property wpdb::$link2cat is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/wp-db.php on line 760

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/comment-template.php on line 1747

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wp-optimize/includes/class-updraft-smush-manager.php on line 1215

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wp-optimize/includes/class-updraft-smush-manager.php on line 1215

Deprecated: Creation of dynamic property WPO_Page_Cache::$rules is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wp-optimize/cache/class-wpo-page-cache.php on line 97

Deprecated: Creation of dynamic property WP_Optimize_Minify::$minify_commands is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wp-optimize/minify/class-wp-optimize-minify.php on line 16

Deprecated: Creation of dynamic property WP_Optimize_Minify::$enabled is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wp-optimize/minify/class-wp-optimize-minify.php on line 22

Deprecated: Creation of dynamic property Yoast\WP\SEO\Main::$helpers is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/lib/abstract-main.php on line 65

Deprecated: Creation of dynamic property POMO_FileReader::$is_overloaded is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/pomo/streams.php on line 26

Deprecated: Creation of dynamic property POMO_FileReader::$_pos is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/pomo/streams.php on line 29

Deprecated: Creation of dynamic property POMO_FileReader::$_f is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/pomo/streams.php on line 160

Deprecated: Creation of dynamic property MO::$_gettext_select_plural_form is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/pomo/translations.php on line 292

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/core/components/api/spam/Provider.php on line 149

Deprecated: Creation of dynamic property ET_Core_HTTPInterface::$expects_json is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/core/components/HTTPInterface.php on line 305

Deprecated: Creation of dynamic property ET_Core_HTTPInterface::$owner is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/core/components/HTTPInterface.php on line 307

Deprecated: Creation of dynamic property ET_Core_API_Spam_ReCaptcha::$data_utils is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/core/components/api/Service.php on line 244

Deprecated: Creation of dynamic property ET_Core_API_Spam_ReCaptcha::$API_KEY_REQUIRED is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/core/components/api/Service.php on line 247

Deprecated: Creation of dynamic property POMO_FileReader::$is_overloaded is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/pomo/streams.php on line 26

Deprecated: Creation of dynamic property POMO_FileReader::$_pos is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/pomo/streams.php on line 29

Deprecated: Creation of dynamic property POMO_FileReader::$_f is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/pomo/streams.php on line 160

Deprecated: Creation of dynamic property MO::$_gettext_select_plural_form is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/pomo/translations.php on line 292

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/framework.php on line 810

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/framework.php on line 811

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/autoload.php on line 118

Deprecated: Creation of dynamic property ET_Builder_Library::$layout_tags is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/feature/Library.php on line 380

Deprecated: Creation of dynamic property ET_Builder_Library::$layout_width is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/feature/Library.php on line 383

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/feature/dynamic-assets/class-dynamic-assets.php on line 1160

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/feature/dynamic-content.php on line 116

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 5698

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10360

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10528

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10550

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10570

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10599

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10628

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10660

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10684

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10718

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10754

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10785

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10933

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10955

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 21022

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 21022

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 21026

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 21026

Deprecated: Creation of dynamic property WP_Block_Type::$skip_inner_blocks is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/class-wp-block-type.php on line 391

Deprecated: Creation of dynamic property WP_Block_Type::$skip_inner_blocks is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/class-wp-block-type.php on line 391

Deprecated: Creation of dynamic property WP_Post_Type::$show_admin_column is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/class-wp-post-type.php on line 597

Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/conditionals/third-party/elementor-edit-conditional.php on line 22

Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/conditionals/third-party/elementor-edit-conditional.php on line 28

Deprecated: Creation of dynamic property Yoast\WP\SEO\Surfaces\Classes_Surface::$container is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/surfaces/classes-surface.php on line 20

Deprecated: Creation of dynamic property Yoast\WP\SEO\Main::$classes is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/lib/abstract-main.php on line 65

Deprecated: Creation of dynamic property WP_Term::$object_id is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/class-wp-term-query.php on line 1118

Deprecated: Creation of dynamic property WP_Term::$object_id is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/class-wp-term-query.php on line 1118

Deprecated: Creation of dynamic property WP_Term::$object_id is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/class-wp-term-query.php on line 1118

Deprecated: Creation of dynamic property WP_Term::$object_id is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/class-wp-term-query.php on line 1118

Deprecated: Creation of dynamic property WP_Term::$object_id is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/class-wp-term-query.php on line 1118

Deprecated: Creation of dynamic property WP_Term::$object_id is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/class-wp-term-query.php on line 1118

Deprecated: Creation of dynamic property WP_Term::$object_id is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/class-wp-term-query.php on line 1118

Deprecated: Creation of dynamic property WP_Term::$object_id is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/class-wp-term-query.php on line 1118

Deprecated: Creation of dynamic property WP_Term::$object_id is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/class-wp-term-query.php on line 1118

Deprecated: Creation of dynamic property WP_Term::$object_id is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/class-wp-term-query.php on line 1118

Deprecated: Creation of dynamic property WP_Term::$object_id is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/class-wp-term-query.php on line 1118

Deprecated: Creation of dynamic property WP_Term::$object_id is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-includes/class-wp-term-query.php on line 1118

Deprecated: Creation of dynamic property ET_Core_PageResource::$location is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/core/components/PageResource.php on line 306

Deprecated: Creation of dynamic property ET_Builder_Module_Field_BoxShadow::$template is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/module/field/BoxShadow.php on line 17

Deprecated: Creation of dynamic property ET_Core_PageResource::$location is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/core/components/PageResource.php on line 306

Deprecated: Creation of dynamic property ET_Core_PageResource::$location is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/core/components/PageResource.php on line 306

Deprecated: Creation of dynamic property ET_Builder_Section::$text_shadow is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1315

Deprecated: Creation of dynamic property ET_Builder_Section::$margin_padding is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1315

Deprecated: Creation of dynamic property ET_Builder_Section::$_additional_fields_options is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1315

Deprecated: Creation of dynamic property ET_Builder_Row::$child_item_text is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1315

Deprecated: Creation of dynamic property ET_Builder_Row::$text_shadow is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1315

Deprecated: Creation of dynamic property ET_Builder_Row::$margin_padding is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1315

Deprecated: Creation of dynamic property ET_Builder_Row::$_additional_fields_options is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1315

Deprecated: Creation of dynamic property ET_Builder_Row_Inner::$child_item_text is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1315

Deprecated: Creation of dynamic property ET_Builder_Row_Inner::$text_shadow is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1315

Deprecated: Creation of dynamic property ET_Builder_Row_Inner::$margin_padding is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1315

Deprecated: Creation of dynamic property ET_Builder_Row_Inner::$_additional_fields_options is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1315

Deprecated: Creation of dynamic property ET_Builder_Column::$additional_shortcode_slugs is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1315

Deprecated: Creation of dynamic property ET_Builder_Column::$advanced_setting_title_text is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1315

Deprecated: Creation of dynamic property ET_Builder_Column::$text_shadow is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1315

Deprecated: Creation of dynamic property ET_Builder_Column::$margin_padding is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1315

Deprecated: Creation of dynamic property ET_Builder_Column::$_additional_fields_options is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1315

Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$page_type is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 43

Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$robots is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$title is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$source is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64
Paid Marketing and why you should do it... - Burning Embers
Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$meta_description is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$permalink is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$canonical is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$rel_prev is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$rel_next is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_locale is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_type is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_title is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_description is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_url is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$wordpress_site_name is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_site_name is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$company_name is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$company_logo_id is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$site_represents is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$open_graph_publisher is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_article_publisher is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_article_author is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_article_published_time is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_article_modified_time is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Context\Meta_Tags_Context::$open_graph_enabled is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

Deprecated: Creation of dynamic property Yoast\WP\SEO\Presentations\Indexable_Post_Type_Presentation::$open_graph_images is deprecated in /home1/foxglow6/public_html/burning-embers-publications.com/wp-content/plugins/wordpress-seo/src/presentations/abstract-presentation.php on line 64

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Select Page

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Marketing Strategy

Paid marketing. It’s the bane of all authors who are first starting out.

Why? Because you have to pay for it.

Not like free advertising / marketing on social media or via word of mouth (through friends, family & customers.)

Also, if you’re like me then your paid marketing purse is rather small. But that’s okay.

You can still do paid advertising with a small budget. It takes a bit of planning but eventually you can make that purse grow.

I’m like you learning all the ropes and frankly you probably are doing the same thing I did about a year ago.

What’s that? Taking all the profits and not diverting some of it into an advertising fund.

How to plan your paid marketing budget

After reading tons of marketing and advertising books the following rings true in each tome:

  • Set aside a small portion of your earnings to re-invest into your advertising
  • As your sales grow so does your marketing budget
  • The bigger the budget then the more advertising that you can do for your books

Makes sense, right? It totally does…

So, the question is… why the friggin heck does no one do it?

Okay… okay… maybe YOU did it but have you re-evaluated how much you’re putting into the fund?

Did you know that as your profits grow you should also grow the amount that you set aside to advertise? Yes, if you haven’t done it you need to do it.

What’s a good portion to set aside?

Good question.

It depends. Can you spare like 50% of your profits to go back into the marketing fund?

Don’t gawk. Seriously, don’t. It’s not gonna help if you stand there and gawk.

In the beginning you may have to set aside more to amass your advertising powers a lot sooner.

Certainly, when you have the ability to do more ads or run ads in areas that have more eyeballs of potential rabid fans then you’ll get into the black faster.

So, as your profits grow you can choose to reduce the amount or keep it at 50% until the marketing budget gets to your desired target.

Don’t let anyone fool you into thinking they made it big without paid advertisement.

Even if they did they paid it out in blood, sweat, tears and time. Nothing is free. You exchange money or time to get things done.

Now, why should you do paid marketing?

  • Well, one you have limited time (unless you have a time machine or a Dr. Who tardis… mine broke)
  • You can select the audience that sees your advertisement
  • More potential fans will see your ad and will eventually buy your stuff or become more familiar with your name <-more on this in a few moments
  • Not subjected as much to your ad getting buried in the social media feeds

Derek Murphy has some good pointers in his post, “Everything you needed to know about advertising your book…” and what you should be doing for marketing. He says that you should start with a $20 budget and go from there.

The consumer mindset

Are you worried that showing your ad to your customer several times might anger them?

Yep. Same here. Though, did you know that it’s a technique used since 1885?

No? Well, believe it.

Why? Because my friend advertisers STILL use this technique to this very day.

Check out Thomas Smith’s guide called Successful Advertising in 1885

The first time people look at any given ad, they don’t even see it.
The second time, they don’t notice it.
The third time, they are aware that it is there.
The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
The fifth time, they actually read the ad.
The sixth time they thumb their nose at it.
The seventh time, they start to get a little irritated with it.
The eighth time, they start to think, “Here’s that confounded ad again.”
The ninth time, they start to wonder if they’re missing out on something.
The tenth time, they ask their friends and neighbors if they’ve tried it.
The eleventh time, they wonder how the company is paying for all these ads.
The twelfth time, they start to think that it must be a good product.
The thirteenth time, they start to feel the product has value.
The fourteenth time, they start to remember wanting a product exactly like this for a long time.
The fifteenth time, they start to yearn for it because they can’t afford to buy it.
The sixteenth time, they accept the fact that they will buy it sometime in the future.
The seventeenth time, they make a note to buy the product.
The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
The nineteenth time, they count their money very carefully.
The twentieth time prospects see the ad, they buy what is offering.

Wikipedia – The Effective Frequency – https://en.wikipedia.org/wiki/Effective_frequency

Pretty weird, right?

Either way you and I have some work to do.

Until next time…

Keep on rising above the ashes of obscurity!


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